Ever thought about your brand on the big screen but thought, nah…too expensive or too hard or where do I start? Start right here, at the home of the big screen, Adrenalin Advertising. TV advertising is our passion, and we talk, live and breathe it every single day.
Television advertising is one of the most cost-effective forms of media and enables you to deliver mass reach and frequency at scale like no other medium. Sure, TV has suffered from a fragmentation of audiences in recent times, but TV advertising works! You just need to be good at buying it and you need to understand how viewing habits have changed.
Whether that is a pure focus on appointment viewing, premium sporting events, environmentally relevant programming, sponsorships, advertorials, or driving cost-efficient eyeballs, we have you covered.
Did you know that Australian’s watch 2 hours and 24 minutes of broadcast television every single day. Check out some of the main benefits of advertising your brand on TV.
Mass Reach at scale.
TV advertising is one of the most effective ways of reaching lots of people, reaching over 92% of the Australian population each month. We know that there is direct correlation between an increase in 1+ reach and an increase in sales for retail advertisers. There are only so many people “in-market” for a service or products at any given time. Our goal is to make sure that we reach as many of them as possible and then combine this with frequency and a strong call to action to deliver the most important thing of all – An increase in sales!
Frequency.
TV advertising is a great way to create repetition, to ensure your advertising message is seen. Achieving frequency through TV advertising enhances your brand recall, helps to reinforce your message, and helps to build trust and credibility.
Call to action.
TV advertising is a great way to build urgency and create strong call to actions to purchase something, visit somewhere, to enquire or to keep front of mind for when the time is right. It doesn’t matter whether you are doing TV advertising in Melbourne, TV advertising Sydney or TV advertising in Brisbane, Perth, Adelaide or Tasmania, we know what needs to be done to move the needle.
Combining powerful visual AND verbal elements.
TV advertising allows you to combine a strong message or story visually, along with the added storytelling or urgency of a verbal accompaniment. Combined, this allows you to deliver a powerful message.
Search.
In a time where multi-screening is a constant, TV advertising is a key driver of search, leading to significant increases in your web traffic, ultimately leading to an increase in enquiry or sales.
Foot traffic.
TV is key to driving in-store foot traffic, commonly used by retail to drive successful sales and branding messaging. It’s a numbers game, the more people you can get to come into your store, the law of averages suggest the more people will buy your products/services.
TV Sponsorships and integration.
Elevate your brand by having ownership over relevant environments or premium sporting events. This gives you the opportunity to align your brand in tier 1 premium environments. It also gives you the ability to reach a mass of people at scale, that these types of environments attract.
TV advertising works.
TV delivers advertisers a bigger return on investment than any other medium (FreeTV Australia) It works by combining reach, frequency, a strong call to action and the luxury of telling your story through visual and vocal elements.
Resilience.
TV advertising still represents the largest advertising spend per annum in Australia and has stood the test of time, despite the emergence of SVOD services such as Netflix and YouTube. The average Australian watches 2 hours and 24 minutes of broadcast television a day. TV continues to deliver advertisers amazing results.
Trust and Impact.
TV has professionally produced and approved brand safe content and stays in consumers memories longer than ads on online-only platforms. TV is a trusted and safe place where Australian’s go to get all of the latest News, Sport, a current affairs, locally produced drama, documentaries and reality TV.
Don’t let the opportunity of getting your brand on the big screen pass you by. Television advertising can catapult your brand to new heights and there is no better way to build and grow a brand than with TV advertising. TV advertising is so much more than just terrestrial TV now. Talk to us about the emergence of BVOD and how this can work for your brand to achieve incremental reach and achieve less wastage with more granular targeting options.
