BVOD

TV has changed dramatically. While the popularity of paid streaming platforms continues to rise, free-to-air TV still holds a captive audience amongst Australians. With consumer attention divided across multiple platforms, find out why more marketers than ever are choosing broadcast video on demand (BVOD) to stay connected with the right audiences, and make every ad dollar work harder.

What is BVOD?

BVOD stands for Broadcast Video on Demand, and this refers to all content from traditional TV broadcasters that is made available online via your mobile, PC or tablet or via your smart tv.

BVOD allows you to watch live tv by streaming it or allows you to catch up on content, watching what you want, when you want to watch it. BVOD is a medium that has grown significantly and continues to grow significantly in both audience and advertising revenue. This has a lot to do with agencies and client’s “chasing the audience” as it has certainly shifted.

Adding it into your media spend.

We always recommend a % of your terrestrial TV budgets go towards BVOD to ensure we are achieving incremental reach. There are many people now that only watch TV via BVOD who you simply will not be able to reach via traditional terrestrial TV.​

0 Million
Australians choose BVOD over linear TV every week¹
0 Million
hours of content are watched on BVOD every week²
0 %
of BVOD viewers engage with its content weekly, across platforms³
0 %
growth by 2026 for BVOD across Australia⁴

How it works

Catch up TV is streaming the networks content via live or catch up across mobile, PC or tablet. 

The targeting options across catch up TV are more granular and detailed than connected TV. We can target consumers via:

Geographical

Gender & Age

Behavioural/
Purchase Based

Interest-based targeting

HH Income

Profession

Marital status

Life stage targeting

eg. families with newborns or retirees

¹ VOZ 5.0 National Total TV (all broadcast networks and affiliates plus STV channels), Broadcast TV, and BVOD (live and on demand, incl. co-viewing), total TV cumulative reach between 28 May 2023 and 3 June 2023.
² ThinkTV, Fact Pack, H2 2022.
³ The Trade Desk and Insights Exchange, Future of TV 2023.
⁴ PwC Australia, Entertainment & Media Outlook, 2022.