TV Advertising
Television advertising is one of the most cost-effective forms of media and enables you to deliver mass reach and frequency at scale like no other medium. Sure, TV has suffered from a fragmentation of audiences in recent times, but TV advertising works! You just need to be good at buying it. Whether that is a pure focus on appointment viewing, premium sporting events, environmentally relevant programming, sponsorships, advertorials, or driving cost-efficient eyeballs, we have you covered.
Driving real results.
We are veterans in curating the perfect campaigns that drive real results. All tailored to your target audience.
Mass Reach at Scale
TV advertising is one of the most effective ways of reaching lots of people, reaching over 92% of the Australian population each month.
Frequency
TV advertising is a great way to create repetition, to ensure your advertising message is seen.
Call to action
TV is a great way to build urgency and create strong call to actions to purchase something, visit somewhere or enquire.
Visual and verbal elements
TV advertising allows you to combine a strong message or story visually, along with the added storytelling or urgency of a verbal accompaniment. Combined, this allows you to deliver a powerful message.
Search
TV advertising is a key driver of search, leading to significant increases in your web traffic.
Foot Traffic
TV is key to driving in-store foot traffic, commonly used by retail to drive successful sales and branding messaging.
Sponsorships & Integration
Elevate your brand by having ownership over relevant environments or premium sporting events. This gives you to opportunity to align your brand in tier 1 premium environments.
TV advertising works
TV delivers advertisers a bigger return on investment than any other medium (FreeTV Australia)
Resilience
TV advertising still represents the largest advertising spend per annum in Australia and has stood the test of time, despite the emergence of SVOD services such as Netflix and YouTube. The average Australian watches 2 hours and 24 minutes of broadcast television a day.
Trust & Impact
TV has professionally produced and approved brand safe content and stays in consumers memories longer than ads on online-only platforms.
